The U.S. Constitution is clear about the issue of privacy. In fact, the Fourth Amendment states, in part, “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated…”

With that in mind, it’s safe to say it’s more than just a little disturbing to know that, in certain circumstances, police can search your cell phone and computer(s), even if you don’t want them to and even if they don’t yet have a warrant to do so.

I was petrified.

It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”

I didn’t have a clue.

Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year.

Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that my client offered me the job all those years ago!)

If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service.

Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.

That spells OPPORTUNITY for you and me.

And it gets better. Consider the following:

1. Case studies are not difficult to write.

They are similar in style and format to a newsletter article. So if you can write one of those, you can write a case study.

2. Case studies are relatively short

Usually about 400-800 words in length. Once you’ve gained a little experience, you’ll be able to knock one off in less than a day.

3. The formats are standardized

Unlike ads and direct mail, you won’t get stressed out by having to come up with a dazzling new concept or killer headline. The basic structure of a case study is remarkably simple. All that’s required of you is to get the facts and write a good piece.

4. Case study writers are in demand

More companies are scrambling to get case studies written today than ever before. I can’t give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years.

5. There is little competition

I’m not sure why, but few copywriters go after this market. Some may not know it exists. Others may mistakenly think that case studies are dull or technical. Not true! Case study writing is storytelling. It’s fun.

6. Case studies pay well

Surprisingly well. Now you won’t get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more.

Right now the case study market is booming. Why not jump in and get your share of these fascinating and lucrative writing gigs?

Virtual Services Palm Beach Gardens

Virtual Services In Palm Beach Gardens have created a high tech platform which offers small businesses a way to build loyalty programs by using text marketing in combination with mobile optimized websites and mobile coupons.  To take a no risk trial visit the Google Pros platform at Biz2Lz.org and begin to merge your small business into this new highly technical marketplace.

For case studies of successful campaigns in different industries visit Biz2Lz.com and click on the links that interest you.

Google Pros

On June 16 & 17, 2011 the Google Pros will attend the “Let’s Do Business Florida and FMCRC Economic Summit” in Ft. Lauderdale offering tools to help minority owned businesses better connect with their target audience. Visit LetsDoBusinessFlorida.com to get more information on the summit.

The “Let’s Do Business Florida” and “FMCRC Economic Summit”  will be held at the Harbor Beach Marriott Resort & Spa in Ft. Lauderdale, Florida and will be held in Partnership with Florida Coalition of Minority Bar Association,  Asian American Federation of Florida, National Hispanic Construction Association (www.nationalhca.com), and over 90 Florida minority organizations.  The 2011 Summit – Let’s Do Business Florida will focus on job creation and diversity in Florida minority communities.

Because of the goal of success for minority owned businesses the Google Pros have developed a program called the “3 Step 2011 Business Success Plan” to help minority owned small businesses grow their online presence by working with organizations who encourage the adoption of web tools within their local communities.

The Google Pros of Skunkworks Solutions will be assisting these minority owned businesses bring their marketing up to date by using the new technology available to add laser focused targeted marketing campaigns.

The Google Pros of Skunkworks Solutions will be offering free help to get these marketing campaigns transitioned into the new emerging highly technical marketplace using mobile coupons, mobile optimized websites & page 1 ranking on the local search results pages.

The 3 Step 2011 Business Success Plan has been developed to help minority owned business owners transition smoothly because the plan involves direct help from The Google Pros to ensure the success of each and every minority owned business.

The Google Pros are also offer $100 coupons for Google Adwords so these minority owned businesses can begin to drive local traffic to their business immediately. Plus The Google Pros will help the minority owned businesses create relevant ads & check the landing pages for relevancy so the minority owned business will receive a higher quality score which will result in a lower Cost Per Click for their adwords campaign.

To join the many minority owned businesses who have already taken advantage of The Google Pros 3 Step 2011 Business Success Plan call PullMoney2 for more information today.

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On Tuesday, Bump will announce that it has raised $16.5 million in venture capital. The firm Andreessen Horowitz is Bump’s newest investor, and its previous investors, including Sequoia Capital and Ron Conway, also contributed…..Read Full Story

With these 13 terrific Websites and online services, you can make travel arrangements, dig up discounts and unusual gifts, decide on a great restaurant, or whip up amazing meals of your own.

For more on the year’s top sites, see The Web’s Best Productivity Sites and The Web’s Best Entertainment Sites….Find out more

After considering dozens of combinations, Christine Peterson hit upon “open source,” and the phrase has grown to represent a section of the software marketplace big enough to merit its own end-of-the-year roundup. Full Story here

I have always loved humor and laughter. As a young engineer I got an impulse to start a Dial-a-Joke in the San Jose/San Francisco area. I was aware of such humor services in other countries, such as Australia. This idea came from my belief in laughter. I could scarcely believe that I was the first person to create such a simple service in my region. Why was I the first? This was 1972 and it was illegal in the U.S. to use your own telephone. It was illegal in the U.S. to use your own answering machine. Hence it also virtually impossible to buy or own such devices. We had a monopoly phone system in our country then.

Continue reading here.

If you stroll on over to your corner bookstore this week and ask the person behind the counter about Google’s new ebookstore, which launches today, you probably won’t be greeted with the kind of teeth-gnashing that has accompanied other digital developments, like Amazon’s online bookstore or the advent of proprietary e-readers. Instead, you might actually be greeted with some excitement and delight. That’s because Google is taking a different approach to selling e-books than Amazon or Barnes & Noble. Rather than create a closed system that leaves others out in the cold, Google is actually partnering with independent bookstores to sell its wares–and share the profits. More on this story here.

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Microsoft’s internal analysis of their mobile search query data has thrown up an interesting, yet not entirely surprising, fact about the search behavior of mobile users.

“That’s what this Microsoft stat reflects. If that’s not an argument for mobile advertising in general and mobile search in particular, I don’t know what is.”

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