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I remember the first time a client offered me a case study writing assignment.

I was petrified.

It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”

I didn’t have a clue.

Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year.

Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that my client offered me the job all those years ago!)

If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case study is just a fancy name for a success story – the tale of a happy customer and his or her experience using a product or service.

Lately, I’ve noticed that more and more companies need case studies written, yet have difficulties finding writers who can do the job.

That spells OPPORTUNITY for you and me.

And it gets better. Consider the following:

1. Case studies are not difficult to write.

They are similar in style and format to a newsletter article. So if you can write one of those, you can write a case study.

2. Case studies are relatively short

Usually about 400-800 words in length. Once you’ve gained a little experience, you’ll be able to knock one off in less than a day.

3. The formats are standardized

Unlike ads and direct mail, you won’t get stressed out by having to come up with a dazzling new concept or killer headline. The basic structure of a case study is remarkably simple. All that’s required of you is to get the facts and write a good piece.

4. Case study writers are in demand

More companies are scrambling to get case studies written today than ever before. I can’t give you an exact figure but, in my opinion, the demand for case study writers has increased significantly over the past couple of years.

5. There is little competition

I’m not sure why, but few copywriters go after this market. Some may not know it exists. Others may mistakenly think that case studies are dull or technical. Not true! Case study writing is storytelling. It’s fun.

6. Case studies pay well

Surprisingly well. Now you won’t get the superstar rates paid to big-league direct mail copywriters. But most clients do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an experienced writer. I know many who earn a lot more.

Right now the case study market is booming. Why not jump in and get your share of these fascinating and lucrative writing gigs?

Bump Technologies makes an app that lets people bump their phones together to exchange things like business cards, photos and even money.

On Tuesday, Bump will announce that it has raised $16.5 million in venture capital. The firm Andreessen Horowitz is Bump’s newest investor, and its previous investors, including Sequoia Capital and Ron Conway, also contributed…..Read Full Story

Determining the best work-at-home business, in many ways, depends on your personal experience. Of all of the home-based business opportunities available, there are five that just about anyone can consider….Know more

For more than a year now, the Trendrr Chart of the Week on AdAge.com has served as a fascinating barometer of the real-time information economy. The chart, which runs most Wednesdays (and which, speaking of charts, invariably lands in the AdAge.com “Most Read” Top 5), utilizes data from Trendrr, a digital- and social-media tracking service. I’ve used it to parse all manner of trending memes in the entertainment/media/tech brand space, from Apple (“A Close Look at Apple’s Latest Astonishing Twitter Takeover”) to “Inception” (“How ‘Inception’ Became the New World Cup”) to Foursquare (“The Consumer as Waldo: Foursquare, Twitter and Facebook Care Where You Are; Do You?”) to a certain unavoidable Canadian crooner (“Behold — and Fear! — the Awesome Social-Media Power of Justin Bieber Beliebers!”)….Read Full Story

This article is designed to help journalists learn how to make extra money, or even a full-time wage, by publishing independently online. It is not intended to provide an online revenue model for established news organizations. Heck, they’ve got business managers. They shouldn’t need a wiki to show them what to do….Read more

It’s the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy. Stuff! Things! Sales! Stampedes! The senseless abuse of beleaguered retail employees! Of course this year, more people than ever will forgo all of that insanity and choose to shop online instead, preferring instead to make their selections quietly in their underwear at 4am, endlessly surfing from site to site on an eggnog fueled bender trying to find the best deal possible (that will also deliver on time)….Full story here

It’s 2011 and it’s time to throw it out. What is it?

It is your old approaches. It is how you work on everything — from your website implementation to your site SEO. It is the cookbook, A-Z approach to website success.

It’s time to throw it out and learn how to play Jenga!….Read now

Fifteen billion smackers: That’s the value Microsoft recently slapped on Facebook when the computer giant invested $240 million for a 1.6% stake in Mark Zuckerberg’s online social-networking site.

You could seethe with envy — or you could chase your own fortune on the Web.

Some online businesses require only a few hundred dollars in equipment, while others demand significant hardware and perhaps even a warehouse. Some might make you rich; others might just cover beer money. And all involve various levels of time, capital and technological skill….Full story here

To whom it may concern:

I have always loved humor and laughter. As a young engineer I got an impulse to start a Dial-a-Joke in the San Jose/San Francisco area. I was aware of such humor services in other countries, such as Australia. This idea came from my belief in laughter. I could scarcely believe that I was the first person to create such a simple service in my region. Why was I the first? This was 1972 and it was illegal in the U.S. to use your own telephone. It was illegal in the U.S. to use your own answering machine. Hence it also virtually impossible to buy or own such devices. We had a monopoly phone system in our country then.

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The year 2010 was really awesome for geeks and technology loving persons as there were many new arrivals HTML5 came which became one of the best alternative to Flash and lightweight option for web designers.All the fields were grown and got new additions for better features and functionality.Numerous plugins were added during the whole year in jQuery one of the best framework of JavaScript.Plugins of each use arrived few got updated for better and new features.Here we list 10 best jQuery plugins of 2010 check them out here.