Drawbacks to the services Facebook and Twitter provide
Merchants must be careful not to overload their followers or friends with constant messages.
Facebook’s and Twitter’s potential to help businesses during a dismal economy should be enticing for many business owners.
At the Lodi Winegrape Commission’s Facebook page, posts are made three to four times a week and include times and dates for upcoming events, pictures and questions designed to spur responses from friends.
“The key is have a conversation and be listening to the audience,” said Shannon Harbert, marketing and communications coordinator for the Lodi Winegrape Commission. “We’re trying to use it as a vehicle to promote to the consumer.”
We are reaching out in a grass roots effort to help communities of minority-owned small businesses around the country to build an online presence with free & low cost resources
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