Posts Tagged ‘Advertising’
Google Instant has positive impact on CTRs, ad impressions
BizReport : Search Marketing : November 05, 2010
Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.by Helen LeggattGoogle Instant is serving up more relevant ads, according to Marin Software. This is reflected in a rise of 5.6% in click-through rates.”Google Instant was seen as a big gamble for Google when the company announced it, but it’s proved to be a positive change for the industry,” said Matt Lawson, vice-president of marketing, Marin Software.
“Google has pulled off the elusive win-win-win with the release of Instant, driving increased usability for consumers and increased volume for advertisers, while managing to increase their slice of the overall search pie in the process.”When Marin Software, who manage search ad spending, compared ad impressions in the two weeks after the introduction of Google Instant with those in the two weeks prior, they found these, too, had risen – by 9.3%.But is this rise due to
Skype for Android Brings VOIP to Droid Line
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Drawbacks to the services Facebook and Twitter provide
Merchants must be careful not to overload their followers or friends with constant messages.
Facebook’s and Twitter’s potential to help businesses during a dismal economy should be enticing for many business owners.
At the Lodi Winegrape Commission’s Facebook page, posts are made three to four times a week and include times and dates for upcoming events, pictures and questions designed to spur responses from friends.
“The key is have a conversation and be listening to the audience,” said Shannon Harbert, marketing and communications coordinator for the Lodi Winegrape Commission. “We’re trying to use it as a vehicle to promote to the consumer.”
The Internet is a ‘Two-Way Street’
“We’re seeing businesses moving from using the Internet as venue of giving information on a product to now being able to interact with the consumer,” said Sacha Joseph Mathews, assistant professor of marketing at the Eberhardt School of Business at University of the Pacific. “It’s now a two-way street.”
Yahoo Expands Local Listing Partnership with Dex One
“Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” says Regan Senkarik, VP of Channel Sales at Yahoo. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”
“This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network,” said Sean Greene, SVP of interactive at Dex One. “Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local.”
We are reaching out in a grass roots effort to help communities of minority-owned small businesses around the country to build an online presence with free & low cost resources
- Unicode over 60 percent of the web February 3, 2012Computers store every piece of text using a “character encoding,” which gives a number to each character. For example, the byte 61 stands for ‘a’ and 62 stands for ‘b’ in the ASCII encoding, which was launched in 1963. Before the web, computer systems were siloed, and there were hundreds of different encodings. Depending on the encoding, C1 could mean any of […]
- Mind the Gap: Encouraging women to study engineering February 2, 2012Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who bene […]
- Playbook for tackling the Super Bowl with Google February 1, 2012While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready. As the New York Giants and New England Patriots prepare for kickoff, here are several way […]
- 2012 global award winners RISE to the top January 30, 2012Our business at Google is rooted in STEM and CS, so we’re passionate about supporting organizations that are expanding access to these fields, especially for students who might not have the opportunity otherwise. The annual Google Roots in Science and Engineering (RISE) program supports organizations running innovative STEM (science, technology, engineering […]