Local Search Connects Business with Consumers

“The average American doesn’t realize how much of the laws are written by lobbyists” to protect incumbent interests, Google CEO Eric Schmidt told Atlantic editor James Bennet at the Washington Ideas Forum. “It’s shocking how the system actually works.”

In a wide-ranging interview that spanned human nature, the future of machines, and how Google could have helped the stimulus, Schmidt said technology could “completely change the way government works.”

“Washington is an incumbent protection machine,” Schmidt said. “Technology is fundamentally disruptive.” Mobile phones and personal technology, for example, could be used to record the bills that members of Congress actually read and then determine what stimulus funds were successfully spent.

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Microsoft Sues Motorola Over Android

By NICK WINGFIELD

Microsoft Corp. launched a legal attack aimed at fighting the explosive growth of cellphones powered by Google Inc.’s Android software, as the technology giant struggles to find its own answer to the shift away from traditional computers in favor of mobile gadgets.

The software company sued Motorola Inc., one of the biggest backers of Google’s software, claiming the cellphone maker is infringing nine patents in handsets powered by Android.

While Microsoft has struggled to win adoption of its Windows software for phones, Android, which Google gives away free, has been widely adopted by handset makers and software programmers.

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Forex Megadroid

10 Businesses You Can Start From Your Smartphone

Here’s how to launch a shoestring business with virtually nothing.

You’re out of work. The job listings are thin. You have no money to start your own business. Maybe you don’t even have a computer to assist in conducting a proper job search.

Rest easy, we’re here to help. We’ve scoured the earth for ten solid business ideas–endeavors that you can mostly start up with little more than a smartphone and a Gmail address, and that you could get under way tomorrow if you absolutely had to.

Sure, a computer–or at least a netbook–would help with just about any of these suggestions, but for most of your day-to-day activities in these ten enterprises, you won’t need anything more than your phone and a big dose of old-fashioned gumption. Now get out there–the economy is waiting!

Car Service

Provided you have a car with a spacious back seat–and you’re good at keeping it clean and tidy–you can start a car service without much effort, particularly if you live in a smaller town without major taxi regulations. The biggest hurdle is getting the appropriate driver’s license for your state and/or city (check with your state’s DMV for details). Once that’s out of the way, you can put up a simple website and offer a phone number for customers to schedule pickups. Your phone can double as a calendar and address book to keep track of appointments, and it can work as a GPS device to ensure you’re going the right way. Check out UberCab, which lets passengers book travel on private cars directly from their iPhone.

Travel/Tour Guide

What better way to turn a lifetime of living in the same town into pocket money than to become a tour guide around said town? Get the word out by building a website and offering commentary on Yelp to promote yourself as a local expert. Services such as Genbook can help you manage appointments and scheduling, and any Android phone can download a multi-waypoint map from Google Maps to help you plan your tour route. During your downtime, write a tour guidebook and sell it as a print-on-demand book as well as an e-book and smartphone app.

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Local merchants keep customers in the loop with Facebook and Twitter updates

Merchants are using Facebook, Twitter, YouTube and other outlets to connect with customers, build relationships and cut costs. It’s happening across the country, and many business owners across the country are among those adapting to new technical and marketing options.

We are working on the launch of our Internet Marketing University for Local Business Owners in the USA.

Facebook and Twitter have not only changed the way people stay in touch with each other, it’s also altered the way businesses interact with clients. The online service enables merchants to announce events, sales and specials and get instant feedback from customers.

The launch of our university with videos and training on all aspects of internet marketing for the Local Business Owner will be announced very soon and readers of this blog will receive an introductory special.

Google Blog

Unicode over 60 percent of the web February 3, 2012
Computers store every piece of text using a “character encoding,” which gives a number to each character. For example, the byte 61 stands for ‘a’ and 62 stands for ‘b’ in the ASCII encoding, which was launched in 1963. Before the web, computer systems were siloed, and there were hundreds of different encodings. Depending on the encoding, C1 could mean any of […]
Mind the Gap: Encouraging women to study engineering February 2, 2012
Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who bene […]
Playbook for tackling the Super Bowl with Google February 1, 2012
While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready. As the New York Giants and New England Patriots prepare for kickoff, here are several way […]
2012 global award winners RISE to the top January 30, 2012
Our business at Google is rooted in STEM and CS, so we’re passionate about supporting organizations that are expanding access to these fields, especially for students who might not have the opportunity otherwise. The annual Google Roots in Science and Engineering (RISE) program supports organizations running innovative STEM (science, technology, engineering […]

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