Posts Tagged ‘Internet Marketing’
Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture
It’s the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy. Stuff! Things! Sales! Stampedes! The senseless abuse of beleaguered retail employees! Of course this year, more people than ever will forgo all of that insanity and choose to shop online instead, preferring instead to make their selections quietly in their underwear at 4am, endlessly surfing from site to site on an eggnog fueled bender trying to find the best deal possible (that will also deliver on time)….Full story here
Online Marketing Today – A Lot of Research, A Lot of Psychology
When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy.
It seemed simple, right? You have a product and you have to figure out a way to sell said product. You had magazine ad space, TV commercials, newspapers… every day, everywhere you looked, you’d see some form of advertisement. Eventually, we became desensitized to print and TV marketing – the traditional ways.
The Internet wasn’t used as it is today (although it still had some traction). The World Wide Web was the Wild Wild West. It was a “small” little marketplace, with a minor audience for client product promotion…..Read more
The Web’s Best Travel, Shopping, and Dining Sites
Whether you need to arrange a flight, find bargains, or make a restaurant reservation, these 13 sites make it easy.
With these 13 terrific Websites and online services, you can make travel arrangements, dig up discounts and unusual gifts, decide on a great restaurant, or whip up amazing meals of your own.
For more on the year’s top sites, see The Web’s Best Productivity Sites and The Web’s Best Entertainment Sites….Find out more
Getting Started With Internet Marketing: Conducting Research
You’ve heard the stories of entrepreneurs creating social networking sites from their garage, generating millions of dollars. You’ve heard the stories of the person who was laid off from their job, who then turned to the Internet to provide their skills, resulting in earning a full-time income from home. Also, you’ve also got the stories where people are generating full-time incomes by being the middle man and promoter of other business owners’ products and services. These are stories where regular people, young and old, have turned to the Internet to generate a second income, build a business, or have the opportunity to join the ranks of entrepreneurship and free them from working for someone else….Read more
Spending Money: Experts Say You Can Make Money Online
Fifteen billion smackers: That’s the value Microsoft recently slapped on Facebook when the computer giant invested $240 million for a 1.6% stake in Mark Zuckerberg’s online social-networking site.
You could seethe with envy — or you could chase your own fortune on the Web.
Some online businesses require only a few hundred dollars in equipment, while others demand significant hardware and perhaps even a warehouse. Some might make you rich; others might just cover beer money. And all involve various levels of time, capital and technological skill….Full story here
11 Ad World Predictions For 2011
2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying.
In 2011, this interest will give way to large scale investment.
This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space ……..Read more
Word-Wide Web Launches
Language analysts, sifting through two centuries of words in the millions of books in Google Inc.’s growing digital library, found a new way to track the arc of fame, the effect of censorship, the spread of inventions and the explosive growth of new terms in the English-speaking world.
In research reported Thursday in the journal Science, the scientists at Harvard University, Massachusetts Institute of Technology, Google and the Encyclopedia Britannica unveiled a database of two billion words and phrases drawn from 5.2 million books in Google’s digital library published during the past 200 years. With this tool, researchers can measure trends through the language authors used and the names of people they mentioned…Read full article
A bountiful year for open source
It is now just over 12 years since seven people sat down in a conference room in Silicon Valley to fix what they saw as the marketing problem with the words “free software.” Most people thought that the word “free” meant only that no one had to pay. It seemed they didn’t have an attention span long enough to try to grok what Richard Stallman was saying when he kept repeating, “‘free,’ as in speech.”
After considering dozens of combinations, Christine Peterson hit upon “open source,” and the phrase has grown to represent a section of the software marketplace big enough to merit its own end-of-the-year roundup. Full Story here
We are reaching out in a grass roots effort to help communities of minority-owned small businesses around the country to build an online presence with free & low cost resources
- Unicode over 60 percent of the web February 3, 2012Computers store every piece of text using a “character encoding,” which gives a number to each character. For example, the byte 61 stands for ‘a’ and 62 stands for ‘b’ in the ASCII encoding, which was launched in 1963. Before the web, computer systems were siloed, and there were hundreds of different encodings. Depending on the encoding, C1 could mean any of […]
- Mind the Gap: Encouraging women to study engineering February 2, 2012Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who bene […]
- Playbook for tackling the Super Bowl with Google February 1, 2012While thousands of lucky fans will brave the crowds at the Lucas Oil Stadium in Indianapolis, Ind. to fill the coveted seats at this Sunday’s Super Bowl, many more in the U.S. will enjoy the game from home—in front of the TV, with mobile phones and tablets at the ready. As the New York Giants and New England Patriots prepare for kickoff, here are several way […]
- 2012 global award winners RISE to the top January 30, 2012Our business at Google is rooted in STEM and CS, so we’re passionate about supporting organizations that are expanding access to these fields, especially for students who might not have the opportunity otherwise. The annual Google Roots in Science and Engineering (RISE) program supports organizations running innovative STEM (science, technology, engineering […]