Local Search Connects Business with Consumers » Internet Marketing Strategies

10 Ways to Get the Most Out of Technology

admin — Wed, 12 Jan 2011 15:40:24 +0000

Your gadgets and computers, your software and sites — they are not working as well as they should. You need to make some tweaks.

But the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not…..Full story here

Motorola Xoom tablet has a barometer to forecast weather, delight meteorologists

admin — Wed, 12 Jan 2011 15:38:41 +0000

The Motorola Xoom tablet, unveiled last week at the Consumer Electronics Show in Las Vegas, has a few features not seen on many other tablets — no buttons, 4G capabilities and even a barometer.

The barometer, which measures atmospheric pressure and can help forecast the weather, is a unique inclusion and might make the Xoom the tablet of choice for meteorologists…..Read more

Why Real-Time Marketing Matters Now

admin — Fri, 07 Jan 2011 13:39:28 +0000

For more than a year now, the Trendrr Chart of the Week on AdAge.com has served as a fascinating barometer of the real-time information economy. The chart, which runs most Wednesdays (and which, speaking of charts, invariably lands in the AdAge.com “Most Read” Top 5), utilizes data from Trendrr, a digital- and social-media tracking service. I’ve used it to parse all manner of trending memes in the entertainment/media/tech brand space, from Apple (“A Close Look at Apple’s Latest Astonishing Twitter Takeover”) to “Inception” (“How ‘Inception’ Became the New World Cup”) to Foursquare (“The Consumer as Waldo: Foursquare, Twitter and Facebook Care Where You Are; Do You?”) to a certain unavoidable Canadian crooner (“Behold — and Fear! — the Awesome Social-Media Power of Justin Bieber Beliebers!”)….Read Full Story

Internet Promotion – Advantages and Disadvantages

admin — Fri, 07 Jan 2011 13:37:39 +0000

Welcome! It looks like you’re new here. Be notified whenever there’s a new post by subscribing to Biz Bits using the form on the right. You’ll also get my exclusive Internet marketing course as a bonus. Give it a try. You can unsubscribe with one-click at any time, although hardly anyone ever does…

The emergence of globalised trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets…..Read more

How to make money on your news content website

admin — Thu, 06 Jan 2011 14:33:31 +0000

This article is designed to help journalists learn how to make extra money, or even a full-time wage, by publishing independently online. It is not intended to provide an online revenue model for established news organizations. Heck, they’ve got business managers. They shouldn’t need a wiki to show them what to do….Read more

Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

admin — Tue, 04 Jan 2011 14:25:32 +0000

It’s the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy. Stuff! Things! Sales! Stampedes! The senseless abuse of beleaguered retail employees! Of course this year, more people than ever will forgo all of that insanity and choose to shop online instead, preferring instead to make their selections quietly in their underwear at 4am, endlessly surfing from site to site on an eggnog fueled bender trying to find the best deal possible (that will also deliver on time)….Full story here

Online Marketing Today – A Lot of Research, A Lot of Psychology

admin — Mon, 03 Jan 2011 13:38:49 +0000

When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy.

It seemed simple, right? You have a product and you have to figure out a way to sell said product. You had magazine ad space, TV commercials, newspapers… every day, everywhere you looked, you’d see some form of advertisement. Eventually, we became desensitized to print and TV marketing – the traditional ways.

The Internet wasn’t used as it is today (although it still had some traction). The World Wide Web was the Wild Wild West. It was a “small” little marketplace, with a minor audience for client product promotion…..Read more

Getting Started With Internet Marketing: Conducting Research

admin — Thu, 30 Dec 2010 13:39:16 +0000

You’ve heard the stories of entrepreneurs creating social networking sites from their garage, generating millions of dollars. You’ve heard the stories of the person who was laid off from their job, who then turned to the Internet to provide their skills, resulting in earning a full-time income from home. Also, you’ve also got the stories where people are generating full-time incomes by being the middle man and promoter of other business owners’ products and services. These are stories where regular people, young and old, have turned to the Internet to generate a second income, build a business, or have the opportunity to join the ranks of entrepreneurship and free them from working for someone else….Read more

11 Ad World Predictions For 2011

admin — Wed, 29 Dec 2010 13:21:02 +0000

2010 was the year of real-time bidding. As spend shifted from networks to real-time bidding platforms, agencies and advertisers explored the use of data to improve audience-buying.

In 2011, this interest will give way to large scale investment.

This increased investment will fuel the shift to Data 2.0 predicted by Gil Beyda along with continued infrastructure innovation in the growing data management space ……..Read more

Hi, It’s Google

admin — Sat, 25 Dec 2010 13:49:59 +0000

Google Inc., which helped popularize the idea of automated ad sales on the Web, has been quietly turning to an old-fashioned tool—phone calls—to compete in the hot market for local business advertising.

The Internet-search giant this year has hired several hundred sales representatives to call U.S. businesses such as spas, restaurants and hotels to promote new advertising initiatives, people familiar with the matter said. The effort includes an office in Tempe, Ariz., with around 100 sales representatives, one of these people said.

Google Fashion Shopping Site Makes Debut

admin — Thu, 18 Nov 2010 14:09:08 +0000

CRITICAL APPRAISAL

By CATHY HORYN

Published: November 17, 2010

YOU know how remote and strange the fashion world is when you go to Google’s headquarters in Mountain View, Calif. For one thing, employees are zipping around the sprawling campus on scooters and bicycles, so that pretty much eliminates platform shoes and minis. And for another, there are way too many snack stations at Google. Fashionistas are funny about food.

Read the rest of the story…

Ask.com and you won’t receive

admin — Mon, 15 Nov 2010 07:51:48 +0000

By Rob Pegoraro

It may be all up to Bing now: Ask.com, the only other search engine to provide measurable competition to Google in the U.S., announced today that it would end its Web-search efforts.

Read the rest of the story…

Should You Be Snuggling With Your Cellphone?

admin — Sun, 14 Nov 2010 18:42:57 +0000

By RANDALL STROSS

Published: November 13, 2010

WARNING: Holding a cellphone against your ear may be hazardous to your health. So may stuffing it in a pocket against your body.

I’m paraphrasing here. But the legal departments of cellphone manufacturers slip a warning about holding the phone against your head or body into the fine print of the little slip that you toss aside when unpacking your phone. Apple, for example, doesn’t want iPhones to come closer than 5/8 of an inch; Research In Motion, BlackBerry’s manufacturer, is still more cautious: keep a distance of about an inch.

Read the rest of the story…

Google Adds Live Sports Results, Emergency Contacts and Instant Previews

admin — Sun, 14 Nov 2010 11:39:03 +0000

In another weekly installment, Google has provided an overview of updates and changes to the search engine in the past week. Since Google regularly makes several updates and launches new features, big and small, every week, it sometimes doesn’t do a full blog post announcement for all of them, hence the weekly round up.

“We’re always excited by the diversity of the search features and enhancements that we make in any given week. Each week we try to release a diverse set of search feature and enhancement to help you find what you’re looking for, faster,” Johanna Wright, Director of Search Product Management at Google, wrote.

Read the rest or the story…

Google Instant has positive impact on CTRs, ad impressions

admin — Sat, 06 Nov 2010 11:27:52 +0000

BizReport : Search Marketing : November 05, 2010

by Helen Leggatt

Google Instant is serving up more relevant ads, according to Marin Software. This is reflected in a rise of 5.6% in click-through rates.

“Google Instant was seen as a big gamble for Google when the company announced it, but it’s proved to be a positive change for the industry,” said Matt Lawson, vice-president of marketing, Marin Software.

“Google has pulled off the elusive win-win-win with the release of Instant, driving increased usability for consumers and increased volume for advertisers, while managing to increase their slice of the overall search pie in the process.”

When Marin Software, who manage search ad spending, compared ad impressions in the two weeks after the introduction of Google Instant with those in the two weeks prior, they found these, too, had risen – by 9.3%.

But is this rise due to…

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BizReport : Search Marketing : November 05, 2010

Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic.by Helen LeggattGoogle Instant is serving up more relevant ads, according to Marin Software. This is reflected in a rise of 5.6% in click-through rates.”Google Instant was seen as a big gamble for Google when the company announced it, but it’s proved to be a positive change for the industry,” said Matt Lawson, vice-president of marketing, Marin Software.
“Google has pulled off the elusive win-win-win with the release of Instant, driving increased usability for consumers and increased volume for advertisers, while managing to increase their slice of the overall search pie in the process.”When Marin Software, who manage search ad spending, compared ad impressions in the two weeks after the introduction of Google Instant with those in the two weeks prior, they found these, too, had risen – by 9.3%.But is this rise due to

Google gives marketers Christmas insights via new website

admin — Wed, 03 Nov 2010 23:11:58 +0000

BizReport : Ecommerce : November 02, 2010

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google’s new website – ThinkHoliday.

by Helen Leggatt

The website is full of information and insights into what consumers are searching for, trends in interest for key dates such as Black Friday and Cyber Monday as well as counting down the days until Christmas. If you think it’s too soon to be thinking about tinsel and snow, think again. According to ThinkHoliday, almost three-quarters of consumers have already begun researching gifts and even more, 89%, have started shopping online.

Read the rest of the story…

Social media midterm election coverage plays big

admin — Tue, 02 Nov 2010 23:05:53 +0000

November 2, 2010 | 11:11 am

Twitter, Facebook, Google and Foursquare all did their bit for democracy Tuesday with election-themed widgets and services appearing on their pages.

Facebook featured an online vote counter, which appears at the top of a user’s feed and allows users to click to say they voted, which earns them an “I voted” badge they can use a profile picture.

As of 11 a.m. PDT, the counter had been clicked more than 4 million times. It also includes a link to a Google-driven polling-center locator service. Facebook’s U.S. politics page featured the widget prominently alongside updates from politicians’ feeds.

Read the rest of the story…