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By Ronni ZehaviTechNewsWorld11/04/10 5:00 AM PT
Internet retailers that tap into the power of Web crawler activity can improve site performance, achieve greater returns on SEO investments, and gain advantage over competitors that remain in the dark. The greatest beneficiaries may be smaller retailers. An informed SEO strategy with the right tools and analytics can level the playing field with deep-pocketed rivals.

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by Tom Krazit

Read more: http://news.cnet.com/8301-30684_3-20021840-265.html#ixzz14MAAOd9i

I recently challenged a product person at Google, asking if a certain option — toggling on or off Gmail’s threaded conversation view — would be possible on a thread by thread basis. The Googler responded that it was certainly possible but that they wouldn’t do it. Why? Because it would introduce complexity and confusion for users.

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]]> http://skunkworkssolutions.com/internet-marketing-strategies/cash-flow-calculator/feed/ 0 http://skunkworkssolutions.com/internet-marketing-strategies/yahoo-expands-local-listing-partnership-with-dex-one/ http://skunkworkssolutions.com/internet-marketing-strategies/yahoo-expands-local-listing-partnership-with-dex-one/#comments Tue, 31 Aug 2010 20:02:03 +0000 admin http://skunkworkssolutions.com/?p=2518 “Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” says Regan Senkarik, VP of Channel Sales at Yahoo. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”

“This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network,” said Sean Greene, SVP of interactive at Dex One. “Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local.”

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Facebook Like is one of the social plugins offered by Facebook that lets people share your content with their friends.  When you add the Facebook Like button to your own small business ecommerce website anyone who clicks it will have a story appear in their News Feed with a link back to your website.

“Facebook is building another index of the Web,” said Charles Nicholls, Founder and Chief Strategy Officer of SeeWhy. “Only this index it isn’t based on Google’s arbitrary algorithms, it is built based upon people’s likes and preferences.”

Understanding how the Like Button works on the Web is pretty easy. Once you have the social plugin added to your website, Facebook users can click that Like Button your page and news of this activity and is added to their own public activity stream.  All of their Facebook friends will see their friend has “Liked” your page, and they can also click the activity and be taken directly to your page.

The good news for ecommerce site owners is that Facebook Like is easy to put on your website.  It’s a simple matter of getting a line of code and deciding where on your webpage you want to display the Like button.  Nicholls recommends that you should include Facebook Like on your homepage and also on your individual product pages.

To get started you’ll want to visit the Like Button Social Plugin Page on the Facebook Developers website.

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Sherrie Chastain
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Out of all the traffic strategies attracting organic search engine traffic (i.e. FREE TRAFFIC) should obviously be of interest to you!  Since it is free and your potential customers tend to trust the authority a search engine assigns to your website – especially if it appears on Google Page 1.

One of the main strategies to get your site “discovered” (indexed) by the Search Engies is to utilize Social Media sites and Social Bookmarking. These strategies will maximize the exposure of your website and offers – to make More Money Online!

To maximize your results, you can not settle for just one Social Media or Social Bookmarking site, you need to use a strategy that includes a good sized selection and combination of Social Media and Social Bookmarking properties.

When you launch a new website, you need to do something to call the attention of the search engines to crawl and index it, and finally give it a place in the search results (rank it!). If you build a website and don’t drive attention to it, you are not going to have any organic traffic at all.  You need to make sure you have the best possible visibility for your website.

So, to keep calling Google’s attention to your website, we want to make sure we are adding backlinks to it on a regular basis month after month after month.  People often ask us “when do you stop promoting a website?”  Our answer is “We only stop promoting a website when we want to stop making money from it!” Remember the word of the day: Consistency!

This consistent effort will show Google that you truly care about what you are promoting. Not only will you maintain your rankings – they will grow over time as a result.  Website aging is one of the factors that affect Google ranks (Google LOVES crusty old domains!)

If you have a niche website and you are not receiving consistent traffic, pay attention to your marketing and promotion efforts. Usually, the main reason for limited success is lack of the right promotion and the lack of consistency.

Also understand that when we talk about promotion, we are talking at the page level. You must promote your websites page by page and keyword by keyword.  And, you must build a Web 2.0 campaign around every long tail keyword relevant to your niche…And that is just the beginning of what it really takes to make real and consistent money online!

Most people understand the importance of one way links to their websites and Web 2.0 properties to get them to RANK. But, what many of them miss, or find out the hard way, is that one way links are not enough. One of the most important strategies to use is to promote the promoters (the social media sites). This type of strategy must be spread out over time, and you will see these pages rank!

To bookmark a website is an ongoing project.  You only stop promoting when you don’t want any more traffic (and when you stop wanting to make money!).  The way we look at it is: if you don’t care enough to continue promoting your websites on a regular basis, why would you expect Google to keep paying attention to you?

This type of an internet marketing strategy requires a lot of work and time. These days to have a real business, you need to leverage your time. There is a limit to how much a business can grow with the effort of a “single man army”.

We take the pain and work out of a Social Media campaign by creating and implementing a search and response type campaign instead of just posting social comments which can consume your time and give little or no results plus automating your Social Bookmarking campaign to leverage your time so you can concentrate your efforts on your business.

So if you are ready for a successful internet marketing campaign contact Skunkworks Marketing Solutions now and position your business as a leader in the industry.

Social Media campaigns starting as low as $99

Whether you are looking to give your old site or logo a touch up or a brand new look, we are here to accommodate you with your needs. We can show you how easy it is to have your own business blog, demonstrate our affordable E-commerce solutions and explain how they can help you sell more with less effort. We can also teach you how to increase your site traffic, and we can host and maintain your site for you at an affordable rate.

When you choose Skunkworks Marketing Solutions, a dedicated experienced staff member will work with you personally through every phase of your Web design project and anytime you may need further assistance. Here at Skunkworks Marketing Solutions, we are committed to developing successful business solutions. We believe a great website should:

*  Increase your business inquires and revenue
*  Allow your client to easily access your product information
*  Improve your professional image
*  Provide a great online user experience
*  Keep your audience informed
*  Work efficiently

Whatever your needs may be, our goal is to provide you with exceptional design services and great customer service!

Contact us today for a free consultation with one of our web design professionals.
We will help define your needs and guide you to the best plan for your situation.

All Web Design packages come with Domain Name and first month Hosting.

Web Sites begin at $499

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Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business! Effective article marketing is an investment in your business!

It’s true… Writing an article takes more than a couple of minutes. It comes easily for some people but it can be downright painful for others. Cutting corners and using the same articles that others have submitted to the search engines and directories will not get you anywhere. Many other written articles are void of any real information or useful content. Still others are simply loaded up with keywords and keyword phrases… not to mention the fact that they are boring and uninteresting.

These types of articles are the fastest way to the trash can from a reader point of view and ultimately from a search engine point of view. The end result for these types of content articles is GIGO. That’s right GIGO! Garbage in – Garbage out! You can’t do an inferior job and then expect to get better or superior results. Additionally, you can’t expect to get people to want to read, link-to and circulate an article that is poorly written, full of mistakes, lacking content and largely neglecting to provide any new or useful information to the reader.

Unique & Original, Professionally Written Articles…
$60 ea. or 3 articles $150

Article pkg.

1 article $60.00 3 articles $150.00

Article Topic & Keyword

Plus… Distribution into the Top Article Directories
for Your Success!

Article Plus Distribution

1 Article Written & Submitted $125.00 3 Articles Written & Submitted $280.00

Article Topic & Keyword

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